Overview & Set Up
ClickMagick is your “Single Source of Truth” that takes just minutes to set up. It works everywhere, and is immune to iOS 14.5+ privacy changes.
Your “Single Source of Truth”
You just can't rely on the stats provided by your ad networks, CRM or other marketing apps you use ...
Because individually they simply don't have all the data points necessary to generate accurate and actionable marketing insights.
Not to mention, some of them like to take credit for everything!
ClickMagick is your objective “Single Source of Truth” ...
The one place where you can see all your key marketing metrics and your actual results, with pinpoint accuracy, all in one place.
And this allows you to optimize and scale with confidence.
5-Minute Set Up
Despite being the most powerful ad tracking and conversion attribution solution for small businesses, it's a breeze to set up.
Enable ClickMagick TrueTracking® for your website, online store or sales funnel by simply copying and pasting a bit of tracking code.
Our intuitive Campaign Wizard and URL Builder will guide you through properly tracking all of your ad campaigns and other promotions.
Have a complicated funnel or custom requirements? No problem.
Our team has decades of experience, we've seen every possible set up and marketing stack, and we'll have you up and running fast.
Works Everywhere
ClickMagick works everywhere you advertise, and plays nicely with all the other apps in your marketing stack.
You'll never have to worry about outgrowing a tracking and analytics platform that only works with specific platforms — ClickMagick scales with you.
ClickMagick works with all traffic sources ... all ad networks ...
... all website and store builders ... all autoresponders and CRMs ...
... all webinar platforms ... and well, you get the idea.
And we're constantly adding new integrations, and making tweaks as other popular apps make changes, so no matter what you want to track and optimize with ClickMagick, we can help make it happen.
Unbeatable Tracking & Attribution
ClickMagick is the most accurate tracking and attribution platform for small businesses, allowing you to confidently scale with actionable data.
Indisputable Click & Ad Tracking
Every click and every conversion — exactly as it happened — for all of your free, paid and organic traffic.
Unfortunately, you can't rely on the stats provided by your ad platforms.
Individually they just don't have all the data points necessary to generate unbiased, accurate and actionable marketing insights.
Their tracking is also crippled by short attribution windows, “greedy attribution,” estimated and delayed data, as well as iOS “do not track” initiatives.
The same goes for Google Analytics. And tracking is just an afterthought with your other marketing apps so you can't rely on them either ...
But ClickMagick gives you the full picture. Every click. Every conversion. Every journey inbetween. Exactly as it happened.
Accurately Track Any Conversion
Finally, you can track any goal, sale or other user activity on your website or store with can't-be-beat accuracy.
Unlike most other apps, ClickMagick gives you unlimited flexibility to track everything that's important to your business.
In addition to opt-ins and sales, you can also track things like:
Add to cart or other checkout events ... email clicks ... buttons or other elements on your website ... and even your phone orders or other offline conversions.
And because ClickMagick uses industry-standard UTMs added to your own URLs, and only first-party data, with no “tracking links” or redirects ...
There isn't a more accurate conversion attribution platform anywhere.
No iOS Doom & Gloom Here
iOS' recent “do not track” initiative has turned the online advertising world upside down ...
But we're unaffected, and our users haven't even noticed.
Not only does ClickMagick allow you to continue tracking your iOS users ...
But it automatically sends your actual iOS conversion data back to your ad platforms, so they have much better data to work with.
The end result is bulletproof tracking and improved ad optimization, resulting in increased mobile ad performance and lower costs.
As we like to say ...
We obsess over tracking, so you don't have to.™
Cross-Device Tracking
The average Internet user owns 3.2 devices, and constantly switches between them. Most systems can't track this.
They click your ad, opt-in on their phone, watch a webinar on their iPad, then finally make a purchase weeks later on their desktop computer.
Even Google and Facebook can't accurately track this unless people are constantly logged in to a single account on all of their devices ...
But ClickMagick offers true “unbreakable” cross-device tracking.
And once you turn this on there isn't another solution anywhere, at any price, that can give you more accurate tracking ...
And the ability to optimize and scale with extreme clarity and confidence.
Phone & Offline Sales Tracking
If you take phone orders or accept payments offline, traditionally this has been impossible to track accurately.
And that means if these types of offline sales make up a meaningful percentage of your total revenue, you don't really have a proper way to optimize your ads and other promotions to scale your business.
ClickMagick is the only affordable platform available to small businesses that allows you to easily and accurately track all your offline conversions ...
All the way back to the ad or promotion that generated the customer.
And then send this critical first-party conversion data back to your ad networks to supercharge their ad optimization algorithms and increase ROAS.
Stats, Reporting & Logs
ClickMagick stats and reports answer your most pressing marketing questions, and allow you to confidently scale with actionable data.
Real-Time Stats & Reports
See all this and more for any traffic source, campaign, ad, keyword or UTM used in your marketing ...
Filter by any date range, and graph anything you want, all in real-time:
Unique clicks
Repeat clicks
Bot clicks
Cost per click
Earnings per click
Optins / CVR
Sales / CVR
Custom goals
Total customers
New customers
Repeat customers
Lead/cust. cost
Average order value
Lifetime value
Total revenue
Frontend revenue
Upsell revenue
Backend revenue
Recurring revenue
Ad cost / COGS
Refunds
Net Profit
ROAS/ROAS24
ROI
UTM Performance Report
Filter your stats by any combination of UTMs or date range, and sort by any stat you're interested in.
The UTM Performance Report answers all your marketing questions:
What are my best and worst performing campaigns or ads?
What is my exact ROI for all my keywords or ad placements?
How much am I paying for a lead from each of my traffic sources?
What's the AOV or LTV of a customer from each traffic source or ad?
And literally everything else you need to optimize your marketing.
Conversion Velocity Report
The Conversion Velocity Report reveals with pinpoint accuracy how long it takes users to convert after their first click.
Not only for your sales, but for things like opt-ins, webinar registrations, call bookings and any other custom goals you may be interested in.
It can also help prevent turning off potentially profitable ads too soon.
For example, if you know it takes 12 days to see the majority of conversions, you should probably think carefully about turning off a new ad after 5 days.
And as always you can drill down as far as you want ...
So you can see this critical information at the traffic source level, the campaign level, and all the way down to specific ads or keywords.
Lifetime Value Report
The Lifetime Value Report uses “cohort analysis,” to see exactly what distinct groups of visitors do over time.
For each cohort you can see what the average Customer Acquisition Cost was, the Average First Sale, and the average cumulative sales over time — which reveals exactly how long it takes to break even.
This provides an incredibly powerful look at how each traffic source, campaign, ad or keyword is performing long-term, so you don't have to rely only on initial average order values to make important decisions.
And armed with this info you'll know exactly which campaigns to scale up or down, how much to spend to acquire a customer, and how well things like your email followups and retargeting campaigns are working.
Funnel Steps Report
See exactly how visitors move through your sales funnel, so you can optimize for more conversions.
The Funnel Steps report shows you the different paths visitors take through your sales funnel, and the conversion rates from page to page — for any traffic source, ad campaign and even individual ads and keywords.
This allows you to easily see the most profitable path through your funnel.
And once you know what your most profitable path is, you can test and optimize your funnel to try to get more visitors to follow that path — which will ultimately lead to more conversions.
It can also reveal where a funnel is breaking down so you'll know exactly where to spend your time improving page to page conversions.
Complete Visitor Profiles
For any individual click, goal, or conversion, you can instantly see a complete visitor history for that user with one click.
Which ad did they click? How did they navigate my website or funnel?
Which emails did they respond to? What did they do right before buying?
All these answers, and more, are right at your fingertips.
If you sell a high-ticket product or service this is especially useful ...
Because you'll gain deeper insights into how your best customers are interacting with your marketing and your business ...
Which makes it really easy to optimize your marketing even further.
Click & Conversion Logs
Other platforms are black boxes and just tell you that you had a bunch of clicks and some sales ...
But ClickMagick provides full details down to the click level, for each and every click, for auditing or additional analysis.
For every single click that's tracked you can see the ClickMagick Visitor ID, cost per click, IP address and exact timestamp.
And for conversions you'll see the IP address, timestamp, "reference" tag, and amount in the case of sales.
And all of this raw data is even available via our API, which means you can do anything you want with it in any other apps you use.
Most advertisers don't need this level of detail, but it can be helpful when figuring out a click discrepancy with a traffic source for example.
Other Reports
ClickMagick also provides additional reports to help you manage and optimize all your campaigns and promotions.
The Daily Breakdown report shows all your stats by day of the month.
The Project Breakdown Report shows all your stats broken down by Project, in the event you have multiple stores or sales funnels.
The Traffic Analysis Report reveals your stats by country, desktop vs. mobile, by day of the week and hour of the day ...
And the Conversions By Time Report shows your clicks and conversions broken down by hour of the day.
And as always, any of these reports can be filtered based on any traffic source, campaign or ad, and for any date range.
Perfect Ad Optimization
TrueTracking® provides ridiculously accurate conversion data, allowing both you and your ad networks to optimize like never before.
Audience Optimization™
Supercharge your ad networks' ad optimization by automatically sending them your actual conversion data.
Ad networks like Google, Facebook, Microsoft and TikTok use AI algorithms to find you more customers — but this only works as well as the data they have.
And unfortunately they generally misattribute about 20-50% of your sales, which means they're working with really bad data.
But Audience Optimization™ automatically sends them your actual conversion data, in real-time, so they have truly accurate data to work with.
It even leverages any first-party data collected on your site to result in the absolute best "event match scores" possible.
You probably don't care about the technical details, but the end result is more customers for you — and better customers — at the lowest cost possible.
Advanced Attribution Modeling
ClickMagick's multi-touch attribution models reveal what's really working — top, middle and bottom of funnel.
“Last Click” attribution gives full credit to the last link or ad clicked, and generally gives an accurate picture of what gets users to convert.
But you can't scale cold traffic acquisition campaigns with last click, for example.
That's why ClickMagick also provides advanced “multi-touch” attribution models like Linear, Position-Based and Time Decay ...
... which provide even deeper insights on how the different pieces of your marketing are performing.
This allows you to optimize ad campaigns, and the different steps in your funnel, independently — allowing you to scale like never before.
Complete Visitor Profiles
For any individual click, goal, or conversion, you can instantly see a complete visitor history for that user with one click.
Which ad did they click? How did they navigate my website or funnel?
Which emails did they respond to? What did they do right before buying?
All these answers, and more, are right at your fingertips.
If you sell a high-ticket product or service this is especially useful ...
Because you'll gain deeper insights into how your best customers are interacting with your marketing and your business ...
Which makes it really easy to optimize your marketing even further.
Bot & Click Fraud Protection
Best-in-class bot and click fraud protection means you get the cleanest traffic, the most accurate stats, and the highest ROI possible.
World-Class Bot Filtering
You can't have accurate stats without best-in-class bot filtering, and only ClickMagick filters out 99% of all bots.
Whether it's “innocent” bots like search engine spiders ...
... or malicious bots created to click on ads and waste your money ...
We protect your stats and your ad budget better than anyone.
While other tracking systems count these automated requests as real clicks, our self-learning AI filters them out so they don't ruin your key stats.
We've been in the trenches battling bots as direct response marketers longer than anyone. With billions of clicks analyzed and processed, no other bot filtering system even comes close.
Click Shield™ Stops Unwanted Clicks
Did you know that you're probably paying for lots of clicks that can never generate a sale?
Between automated software programs called “bots”, clicks from competitors, and clicks from click-happy users who click your paid ad every time they want to get back to your site, you're spending ad dollars you shouldn't have to.
And we put those dollars back in your pocket.
ClickMagick's Click Shield™ allows you to set up simple rules to define the type of click behavior that's acceptable to your business, and block the rest ...
Which means less ad spend for the same number of conversions.
Other ClickMagick Tools
ClickMagick literally has over a hundred different "features" under the hood. Here are just a few more that help grow your business ...
Auto Cost Update
Automatically retrieves your ad costs from major ad platforms like Google, Facebook, Microsoft Ads and TikTok.
Gone are the days of having to use a bunch of spreadsheets or manually entering your ad cost data into your tracking system.
With just a few clicks you can integrate ClickMagick with your ad platforms, and we'll automatically retrieve your ad cost data around the clock ...
... ensuring that the cost-based stats you see in ClickMagick are always up to date and 100% accurate — without your lifting a finger.
Auto Currency Conversion
Automatically converts your ad costs and sales to a single currency for a unified look at your revenue-based stats.
With most ad networks, the currency used is set in stone when you create the account, and it cannot ever be changed.
But what if for example your ad accounts are set to Euros, so you pay for ads in Euros, but you collect revenue in USD?
Even worse, what if your store or website allows customers to check out in multiple currencies, all different from your own?
ClickMagick automatically converts your ad costs and sales to a single currency of your choosing for a unified look at your revenue-based stats.
Best-In-Class Tracking Links
Our founder created one of the first “tracking link” services for online marketers, all the way back in 1996 ...
And we've been leading the way when it comes to tracking links ever since.
Whether you need to track affiliate promotions or “solo ads” ...
Or you want to set up high-performance, bitly-style short links like:
https://shortlink.com/special
Our Tracking Links have dozens of settings and options — like geotargeting, and the ability to use custom domains, and add pixels to any link — that will allow you to track and manage these additional promotions like a pro.
Affiliate Marketing Tools
Track, manage and optimize your affiliate promotions with every tool you need to grow your commissions.
ClickMagick is integrated with 100+ of the most popular affiliate networks, via server to server "postback" tracking for the ultimate in accuracy.
This gives you all the benefits of ClickMagick TrueTracking® not only for your own website or store, but for any affiliate offers you promote as well — giving you a massive competitive advantage over other affiliates.
We even provide one-of-a-kind affiliate tools like the ability to add tracking or retargeting codes to any affiliate link ...
And the ability to take full control of the affiliate sales process and increase conversions with "dynamic affiliate links" — a ClickMagick exclusive.
Connect & Share
From collaborating with team members to sharing data and integrating with the other marketing apps you use, ClickMagick sets your data free.
Invite Team Members
Create a collaborative environment by inviting other members of your team to join your ClickMagick account.
On the Standard and Pro plans, ClickMagick allows you to invite others to your ClickMagick account, and give them the access level they need.
Whether you want to give admin access to your co-founder...
... read/write access to a VA that helps manage your tracking ...
Or report-only access to your assistant, we've got you covered.
Shareable Public Stats
ClickMagick allows you to share stats for specific Campaigns or Tracking Links with the world.
Whether you just want to quickly share some stats with your internal team ...
Or you need to provide stats to someone who has purchased traffic from you ...
Or you need to provide stats to clients who you manage advertising for ...
ClickMagick allows you to quickly and easily create “share” links for any Campaign or Tracking Link at any time, and even protect your public stats with a password and expiration date.
ClickMagick Mobile App
Quickly and easily check your most important stats, and get sales notifications on the go.
Take the power of ClickMagick with you, with the ability to easily check your most important stats in real-time on the go.
This can be especially useful with new ad campaigns when you want to watch their early performance and make changes as quickly as possible.
You can also receive sales notifications right on your phone — in real-time — for any Campaign or Tracking Link.
Available on both the Google Play Store for Android, and the iOS App Store.
Custom Postbacks / Webhooks
Automatically send your conversion data to the other apps and platforms you use with Custom Postbacks and Webhooks.
ClickMagick lets you set up “postbacks” or “web hooks” that will automatically send your actual conversion data to other platforms you use.
Normally you'd use this to send sales data back to platforms that don't have a direct integration, to help them further optimize your campaigns ...
But you can also send your conversion data to your autoresponder, CRM or just about anything else to trigger automations you may need.
Zapier Integration
Our Zapier integration takes things a step futher, and allows you to send your data to 1,000s of additional apps.
We provide all the Zapier “Triggers” you need to do just about anything you want with your click and conversion data, in real-time, with the 1,000s of other apps that are also integrated with Zapier.
From sending an SMS message each time you generate a sale ...
To adding sales data to your custom order management system ...
You can do it all with ClickMagick and Zapier, and we even have dozens of “Zap Templates” for common automations to help you get started.
Full ClickMagick API
Build your own tools and automations with the full functionality of ClickMagick's web app.
Our full-featured REST API provides tons of endpoints that give you almost unlimited flexibility to build the custom tools or automations you may need.
You can view the ClickMagick API docs here:
Support & Training
Get help from real marketers with years of experience — not low-paid, outsourced “customer support” reps who've never run an ad.
Fanatical Support
Here at ClickMagick we're known for our fanatical support.
Standard and Pro users receive live chat support roughly 18 hours a day, onboarding calls and even Zoom support if you need it.
And even if you're on our Starter plan or just want to submit a ticket, the average response time in our Helpdesk is usually no more than a few hours.
Many users have told us our support is better than anything they've ever experienced before, because ...
Our team consists of real marketers with tons of experience — not low-paid, outsourced “customer support” reps who've never run an ad.
You just can't get this anywhere else, and with all the recent changes in the industry we really can't stress just how valuable this is.
Onboarding Call
A real marketer with tons of experience will answer all your questions and make sure you get off to a fast start.
Unlike other “onboarding calls” that are really just disguised sales calls pushing you to upgrade or buy something else ...
The only goal of this call is to help you get massive value from ClickMagick as quickly as possible.
By the end of the call you'll know exactly how to get the most from ClickMagick, and you'll be tracking and optimizing like a pro in no time.
One-Of-A-Kind Knowledge Base
We're quite proud of our Knowledge Base, and you've probably never seen anything like it.
Most people hate digging through a Knowledge Base, but this is different.
It's fully searchable and contains over 500 articles and step-by-step tutorials covering everything you could ever possibly want to know about tracking, optimizing and scaling your advertising with ClickMagick.
We've poured a ton of resources into building this for you ...
So that whenever you get stuck or need help, a quick search will almost always give you the immediate answers and solutions you need.
New Features Added Monthly
We've added innovative new features every single month for the past 10 years, and we're not stopping any time soon.
We're agile, and iterate quickly. If you send in some good feedback or a small suggestion, you'll often see us pushing out an update within days.
And as you use ClickMagick you'll see with your own eyes that we literally work on improving ClickMagick around the clock, 24/7/365.
We push out a handful of small tweaks and improvements each week, and generally at least one “big” new feature each month ...
All with the goal of providing you with as much value as possible, and all the tools you need to scale your marketing.
Some of our favorite customer support reviews from
...
Ian D, Feb 9, 2024
Emilie B, Jan 19, 2024
Nick S, Feb 6, 2024
Discover ClickMagick
Using ClickMagick to fix your tracking and attribution problems is the easiest, most risk-free, and guaranteed way to grow your business in the next 30 days.
Over 122,000 accounts created worldwide
“It's not often that I'm blown away by a company - especially an internet marketing company. This is a company that actually
listens to it's customers, and makes constant improvements based on the actual needs of the customer.”
Ryan Even
“I'm not exaggerating one bit when I say ClickMagick is one of our most-loved apps we've ever used at our business,
and it has really helped us to take things to the next level. You have managed to take things that drove us crazy — tracking,
split-testing, etc. — and made them easier and more effective than ever!”
Mike Cooch
“The support is outstanding. In terms of my business, I'm delighted with the results. With ClickMagick I can now see every step a
prospect takes on their way to becoming a buyer, and I'm able to target my ad spend to the ad sets and creatives that are actually
generating buyers. And the impact of this is enourmous. I highly recommend both the platform and the outstanding support team.”
Barbara Decker
“I'm a big fan of ClickMagick. Flat monthly rate not based on revenue, you don't have to hop on a sales call and I found the event
match quality for the Conversions API to be great. I have it configured for a GHL funnel with order bumps, upsells and downsells. It's been
great for optimizing our pixel with accurate attribution and helping us create more winning ads. The dashboard and reports are also easy to
to use.”
Matt Cox
“ClickMagick has really helped me take my business to the next level. It's incredibly easy to use, has some awesome
one-of-a-kind features, and I have received very prompt and friendly support when needed. I recommend ClickMagick to everyone.”
Jan Brzeski
“I would say this is the one tool that's irreplaceable in my business. It gives me a great overview of what's working and
what's not working. The support is top notch. If you have an issue you'll hear back sometimes within minutes, always very quickly,
and always with an accurate and useful answer. I highly recommend it.”
Vince Czaplyski
“After generating millions of dollars online, I've seen what works and what doesn't. And for a very long time I struggled
with the techie stuff that usually comes with tracking ... But I can confidently say ClickMagick is by far the most accurate, fun
and simple way to track your clicks — with all the advanced features you'll ever need. This is a MUST HAVE tool.”
Shaqir Hussyin
“The customer support have gone above and beyond for me. Just in terms of helping me set everything up. They go in to so
much detail, they really know their stuff, and can help to simplify tracking and attribution - which as we all know can be
quite a daunting task. The ClickMagick team obviously really care about their customers.”
Silas Haigh
“I have found ClickMagick to be an invaluable tool in building my business online. If you're not using ClickMagick you
definitely should because it will really help you scale your business, and it's the most affordable solution of its kind.”
Dana Beck
“I've used lots of different tracking tools in the past, and nothing compares to ClickMagick. It's got an extremely easy to
use interface. Everything is laid out right there in front of you with just a few clicks. With ClickMagick, tracking is just 100
times easier and more efficient.”
Chuck Nguyen
“Let me tell you this is an awesome tracking app. ClickMagick is one-of-a-kind because not only does it track everything,
very accurately, but it also gives you lots of extra tools that no other tracking software has out there. I definitely recommend it,
and I'm going to be using it for a long, long time.”
Jay Anello
“I always thought, when I create my own company, I'm going to make sure the support is spot on, because there's nothing worse
than bad support. ClickMagick's team must live in the support desk because you always get a competent answer, you don't have to keep
going back and forth, and you get help fast every single time.”
Mark Tetzner
“ClickMagick is awesome. Their support is top notch too as they actually do listen to your feedback, and they are constantly
adding new features on a monthly basis. All in all, highly recommended for newbies AND advanced users.”
John Lee
“ClickMagick is by far the best ad tracker on the market. The creators of the software are constantly taking
suggestions and implementing upgrades. It was super easy to switch from my old tracking software to ClickMagick.
This is a great product and I recommend it to anyone looking for a tracking solution.”
Josh Hundsrucker
“I'm beyond grateful to be using ClickMagick. It's exactly what I had been looking for. What really separates
ClickMagick from the other services is the great level of feedback that is accepted. I've suggested several features
and they've implemented them quickly. Do your business a favor and sign up. Like... now.”
Edward Galstyan
“Anyone who is running an online business knows that ad tracking is crucial to making more money online, and ClickMagick helped
me to do just that. Totally awesome! All I can say is R.I.P. other link trackers ... ClickMagick is one-of-a-kind and can't be beat.”
G.A. Titus
“Where else can you find a link tracker, rotator, geotargeting, fraud detector — plus on top of everything top-notch dedicated
customer support that I haven't experienced anywhere else — at such a reasonable cost? I must admit I left ClickMagick to find a cheaper
and better alternative but quickly returned to using ClickMagick.”
Mehboob Meghani
“ClickMagick is an awesome tracking service that helps you to track your ads and focus on where your most profitable clicks are coming
from. This has been a game-changer for me, and the support is awesome as well. I would recommend ClickMagick to any serious marketer who is
wanting to take their online business to the next level. This is the real deal.”
Carlos Sanchez