Funnel Builder Tracking + CAPI vs. ClickMagick
It's better than nothing, but attribution and ad optimization can be dramatically improved.
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Patrick Kelly
ClickMagick Founder -
Jan 9, 2025
Last updated -
8 minutes
Est. read time
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Hi, I’m Patrick — the founder of ClickMagick.
And if you're relying on your funnel builder — or your CRM or shopping cart — and their Conversions API (CAPI) integration to track your ads and send conversion data back to your ad network, I've got some bad news for you ...
What you're doing is better than nothing, but it's well short of an accurate tracking solution.
And about half the data they're sending back to your ad networks isn't being sent correctly.
But the good news is you can instantly boost ad optimization and ROI when you fix this. As certain as gravity.
Keep reading to discover how ClickMagick can help you level up your ad tracking and conversion attribution, better optimize your ads, increase ad ROI by up to 20% or more within 45 days ...
And solve your tracking and attribution problems once and for all — or you don't pay.
Patrick Kelly, Founder
P.S. This page is for advertisers who want to understand how Funnel Builder tracking with a CAPI integration really works.
If all you really care about is better results from your ads, just grab a free trial and give ClickMagick a try.
It'll make you a lot more than it costs. Or you don't pay.
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Bulletproof Conversion Attribution
We’ve been perfecting accurate attribution for over 10 years. For them it's just an afterthought.You simply cannot rely on your funnel builder or CRM for accurate tracking.
It's just an afterthought to them, and their tracking accuracy can't even begin to compare to what we've perfected over the past 10 years.
Here are just a few examples ...
People browse the web on mobile, but the majority of purchases are made on desktop. And the data shows that approximately 46% of people switch devices between the time they click your ad and make a purchase.
And your funnel builder or CRM can't attribute sales properly when they do.
Yes they know a sale occured, but they have no idea where it came from.
Lots of people also switch to private browsing mode just before entering their credit card info — and they can't track that either.
I could go on, but that's already about half your sales not tracked properly.
Here at ClickMagick we’ve been perfecting accurate attribution for over 10 years now — based on the billions of clicks and sales we’ve processed for over 122,000 performance marketers and small businesses.
We obsess over this stuff, and you're just not going to get anywhere near the level of accuracy ClickMagick provides from your funnel builder or CRM.
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Improved Ad Optimization
Only ClickMagick Audience Optimization™ allows you to get the highest “match scores” possible.It's one thing when your sales aren't tracked and attributed properly, but that's just the half of it because ...
This dramatically reduces your ad network's ability to optimize your ads.
See, while your funnel builder or CRM may have a basic integration with your ad network's Conversions API (CAPI) ...
About half the time they can't send all the data your ad network needs — like the ad network “click id” — due to this broken tracking.
So the data they do send is MUCH less useful to your ad network for optimizing your ads, and your results suffer big time.
With ClickMagick, our TrueTracking™ technology ensures that your sales are always attributed correctly, back to the originating ad or traffic source.
Which means we can always send back the ad network “click id” and other data your ad network is hungry for (up to 15 data points) — allowing them to optimize your ads like never before.
And when you get this right, everything changes, and you'll have an almost unfair advantage.
ClickMagick also does lots more a basic CAPI integration can't — you can send conversions to multiple pixels, set up rules to route different conversions to different pixels for advanced targeting and optimization, and more.
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Direct Response Stats & Reporting
ClickMagick gives you one-of-a-kind stats and reports you need to scale like a pro, all in real time.Sure your funnel builder or CRM give you basic stats like clicks, optins, sales, and maybe even LTV, but here's what you get with ClickMagick:
Unique clicks
Repeat clicks
Bot clicks
Cost per click
Earnings per click
Optins / CVR
Sales / CVR
Custom goals
Total customers
New customers
Repeat customers
Lead/cust. cost
Average order value
Lifetime value
Total revenue
Frontend revenue
Upsell revenue
Backend revenue
Recurring revenue
Ad cost / COGS
Refunds
Net Profit
ROAS/ROAS24
ROI
And unlike with them, you can see each and every one of these stats for each and every traffic source, campaign or ad you have!
ClickMagick has better and more visual reporting as well.
The UTM Performance Report identifies your best and worst performing ads.
The Conversion Velocity Report reveals how long it takes visitors to convert.
The Lifetime Value Report shows you the cost to acquire a customer, how long it takes to breakeven, and how much customers are worth over time.
And the Funnel Steps Report paints a visual picture of the different paths visitors take through your funnel, and gives you the data you need to optimize your funnel for the most profitable paths.
I could go on, but you just don’t get these kinds of actionable, direct response stats and reports from the other apps you use.
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Advanced Attribution Models
ClickMagick’s multi-touch attribution reveals what’s really working — top, middle and bottom of funnel.Your funnel builder and CRM only use the “last click” attribution model.
This is where credit for a conversion like an opt-in or sale is simply given to the last click right before the conversion happens.
Last click is generally good at showing you what gets people to buy ...
But it doesn’t give you any insight at all into top and middle of funnel performance, so you can’t rely only on last click attribution.
And you can't scale cold traffic acquisition campaigns with last click.
In addition to last click, ClickMagick provides advanced multi-touch attribution models — like Linear, Position-Based and Time Decay ...
... which provide even deeper insights on how the different pieces of your marketing are performing, and help you scale like never before ...
Because you’ll be able to fully optimize the different steps in your funnel independently, rather than your entire funnel as a whole.
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Bot & Click Fraud Protection
Only ClickMagick's ClickShield™ protects the accuracy of your stats, and your ad budget.“Bots” are automated software programs that click your links, click your ads and waste your money, and even “opt in” to your list.
Then you’ve got competitors, and other people doing “market research” repeatedly clicking your ads ...
And even your own existing customers who search for you on Google and click your paid ad every time they want to get back to your site (happens a lot!)
Your funnel builder and CRM don't protect you from any of this.
But ClickMagick has industry-leading bot filtering, and ClickShield™ ...
Which allows you to set up rules to define the type of click behavior that’s acceptable to your business, and block the rest.
That means more accurate stats, less wasted ad spend and increased ROAS.
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UTM & URL Management
Create and manage all your UTM-powered links, all in one place, without the spreadsheets.Users love even our simplest tools, like the URL Builder and URL Manager.
These tools allow you to quickly and easily create “tracking templates” for all your ads, or custom UTM-powered URLs for individual ads or promotions.
You can click one button to test your URLs and your tracking setup to make sure everything's working properly ...
And ClickMagick will catalog all of the URLs you build, along with the ability to add notes or quickly copy a URL if you need to re-use it again.
Basically, we give you everything you need to manage all of this technical tracking stuff as easily and as efficiently as possible ...
So you can finally ditch the spreadsheets once and for all.
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Experience & Fanatical Support
We've helped more performance marketers and small businesses fix their tracking than anyone.ClickMagick has helped over 122,000 small businesses with tracking and attribution. I'd guess we have more experience with this than anyone.
And we're pretty well-known for our amazing support.
At ClickMagick, we offer onboarding calls, live chat, fast responses to tickets submitted in our help desk, and even Zoom support if you need it.
And many users have told us our support is better than anything they've ever experienced before, because ...
Our team consists of real marketers with decades of experience — not low-paid, outsourced “customer support” reps who've never run an ad.
You just can't get help like this anywhere else, and with all the recent and ongoing changes in the industry I really can't stress just how valuable this is.
It's a simple math problem
It's a simple math problemClickMagick wouldn’t exist if relying on spreadsheets and your funnel builder or CRM was a viable option.
As you now know there are a bunch of issues with the Funnel Builder Tracking + CAPI solution, and the reason we’ve helped over 122,000 small businesses is simple — ClickMagick makes you a lot more than it costs. Or you don't pay.
ClickMagick TrueTracking® gives you best-in-class tracking and conversion attribution ...
Every click. Every conversion. Every journey in between. Exactly as it happened ...
You can finally optimize your marketing based on your actual results ...
And we’ll automatically send your true conversion data back to your ad networks in real-time ...
Leveraging first-party data collected on your website or in your online store ...
Which leads to improved ad optimization, and more conversions at the lowest cost possible.
This is way too important to rely on a partial solution using your funnel builder or CRM and a basic CAPI integration ...
Learn more or sign up for a free trial and get started right now. You can have everything up and running in under an hour, and I guarantee you’ll be blown away by the results.
And if you have any questions, feel free to email me personally — patrick@clickmagick.com
Patrick Kelly, Founder
Over 122,000 accounts created worldwide
“It's not often that I'm blown away by a company - especially an internet marketing company. This is a company that actually
listens to it's customers, and makes constant improvements based on the actual needs of the customer.”
Ryan Even
“I'm not exaggerating one bit when I say ClickMagick is one of our most-loved apps we've ever used at our business,
and it has really helped us to take things to the next level. You have managed to take things that drove us crazy — tracking,
split-testing, etc. — and made them easier and more effective than ever!”
Mike Cooch
“The support is outstanding. In terms of my business, I'm delighted with the results. With ClickMagick I can now see every step a
prospect takes on their way to becoming a buyer, and I'm able to target my ad spend to the ad sets and creatives that are actually
generating buyers. And the impact of this is enourmous. I highly recommend both the platform and the outstanding support team.”
Barbara Decker
“I'm a big fan of ClickMagick. Flat monthly rate not based on revenue, you don't have to hop on a sales call and I found the event
match quality for the Conversions API to be great. I have it configured for a GHL funnel with order bumps, upsells and downsells. It's been
great for optimizing our pixel with accurate attribution and helping us create more winning ads. The dashboard and reports are also easy to
to use.”
Matt Cox
“ClickMagick has really helped me take my business to the next level. It's incredibly easy to use, has some awesome
one-of-a-kind features, and I have received very prompt and friendly support when needed. I recommend ClickMagick to everyone.”
Jan Brzeski
“I would say this is the one tool that's irreplaceable in my business. It gives me a great overview of what's working and
what's not working. The support is top notch. If you have an issue you'll hear back sometimes within minutes, always very quickly,
and always with an accurate and useful answer. I highly recommend it.”
Vince Czaplyski
“After generating millions of dollars online, I've seen what works and what doesn't. And for a very long time I struggled
with the techie stuff that usually comes with tracking ... But I can confidently say ClickMagick is by far the most accurate, fun
and simple way to track your clicks — with all the advanced features you'll ever need. This is a MUST HAVE tool.”
Shaqir Hussyin
“The customer support have gone above and beyond for me. Just in terms of helping me set everything up. They go in to so
much detail, they really know their stuff, and can help to simplify tracking and attribution - which as we all know can be
quite a daunting task. The ClickMagick team obviously really care about their customers.”
Silas Haigh
“I have found ClickMagick to be an invaluable tool in building my business online. If you're not using ClickMagick you
definitely should because it will really help you scale your business, and it's the most affordable solution of its kind.”
Dana Beck
“I've used lots of different tracking tools in the past, and nothing compares to ClickMagick. It's got an extremely easy to
use interface. Everything is laid out right there in front of you with just a few clicks. With ClickMagick, tracking is just 100
times easier and more efficient.”
Chuck Nguyen
“Let me tell you this is an awesome tracking app. ClickMagick is one-of-a-kind because not only does it track everything,
very accurately, but it also gives you lots of extra tools that no other tracking software has out there. I definitely recommend it,
and I'm going to be using it for a long, long time.”
Jay Anello
“I always thought, when I create my own company, I'm going to make sure the support is spot on, because there's nothing worse
than bad support. ClickMagick's team must live in the support desk because you always get a competent answer, you don't have to keep
going back and forth, and you get help fast every single time.”
Mark Tetzner
“ClickMagick is awesome. Their support is top notch too as they actually do listen to your feedback, and they are constantly
adding new features on a monthly basis. All in all, highly recommended for newbies AND advanced users.”
John Lee
“ClickMagick is by far the best ad tracker on the market. The creators of the software are constantly taking
suggestions and implementing upgrades. It was super easy to switch from my old tracking software to ClickMagick.
This is a great product and I recommend it to anyone looking for a tracking solution.”
Josh Hundsrucker
“I'm beyond grateful to be using ClickMagick. It's exactly what I had been looking for. What really separates
ClickMagick from the other services is the great level of feedback that is accepted. I've suggested several features
and they've implemented them quickly. Do your business a favor and sign up. Like... now.”
Edward Galstyan
“Anyone who is running an online business knows that ad tracking is crucial to making more money online, and ClickMagick helped
me to do just that. Totally awesome! All I can say is R.I.P. other link trackers ... ClickMagick is one-of-a-kind and can't be beat.”
G.A. Titus
“Where else can you find a link tracker, rotator, geotargeting, fraud detector — plus on top of everything top-notch dedicated
customer support that I haven't experienced anywhere else — at such a reasonable cost? I must admit I left ClickMagick to find a cheaper
and better alternative but quickly returned to using ClickMagick.”
Mehboob Meghani
“ClickMagick is an awesome tracking service that helps you to track your ads and focus on where your most profitable clicks are coming
from. This has been a game-changer for me, and the support is awesome as well. I would recommend ClickMagick to any serious marketer who is
wanting to take their online business to the next level. This is the real deal.”
Carlos Sanchez