Relying on ad platform tracking or GA4 is just reckless.
They're crippled by short attribution windows, estimated data, “greedy attribution,” ad blockers and other privacy initiatives.
And tracking is just an afterthought with the other marketing apps you use — like your CRM — so you can't rely on them either.
Stats are off. Conversions are misattributed. Ads aren't optimized.
You're just guessing — and you're paying dearly for it.
Listen, we know this technical tracking stuff isn't sexy or fun ...
But accurate tracking and attribution are just as important to your success as your ads themselves.
And when you get this right, everything changes, and you'll have an almost unfair advantage.
Watch this short video to learn more ...