If you’re receiving clicks from Facebook with no UTMs, there are only a few possible causes …


Reason 1 – You have not set up your ad tracking correctly

Please confirm you have followed the steps in our Facebook ad tracking set up guide exactly:

How do I track Facebook Ads?


Reason 2 – It’s possible that your ad has been shared

If you set up your tracking using the URL Parameters field – which is not what we recommend – and someone shares your ad or post, UTM parameters will not be included when other people click on it.

When using the URL Parameters field of your ad, the UTMs you’ve added will only be present for the person Facebook served your ad to.

For example, imagine that Person A is served your ad and they tag Person B in the comments …

Assuming they both click your ad, Person A will be tracked with UTM Parameters while Person B will click the “raw” link that you entered for your Website URL, with no UTMs.

Article 954 Last updated: 01/05/2025 10:55:44 AM
https://www.clickmagick.com/kb/?article=954