Aside from a problem with your set up, the most common reason is that you have some type of privacy/cookie banner or app installed in your store in order to comply with GDPR or other privacy regulations.

This gives the visitor the ability to accept or decline the use of cookies and data collection for analytics purposes.

If the visitor declines then unfortunately they can't be tracked properly by any tracking system, as giving them that choice is the purpose of the regulations that you've chosen to abide by.

So unfortunately, if you utilize such a privacy/cookie banner or app on your site or store, you should generally expect that some percentage of your visitors' activity and sales just can't be tracked.

The good news is that this is not really a problem from an analytics standpoint because you'll still receive the same actionable insights, and your key metrics – like your conversion rates, average lifetime value, etc. – are not affected in any statistically significant way when a relatively small percentage of visitors choose not to be tracked.


How does this work in Shopify?

Just to give you an example, here’s how this works in Shopify. It’s controlled by your Customer Privacy settings as seen in the screenshot below:

 

If you select the first option, then your analytics will not be affected and all visitors will be tracked. However, if you select either of the other two options, then tracking will be hindered or prevented entirely if the visitor does not consent.

Obviously we can’t give you legal advice, but there’s a ton of discussion about the various ways to handle this online so we’d encourage you to Google it to learn more, or consult with a legal professional.

Article 889 Last updated: 07/11/2023 11:13:02 AM
https://www.clickmagick.com/kb/?article=889