Custom Form Identifiers

If you have an opt-in form, lead form, checkout form or any other type of form that you’re using to collect visitor information, ClickMagick can automatically capture this information and associate it with that particular visitor.

ClickMagick does a really good job of identifying information on your forms using all the most common element IDs, classes, and element names, but if ClickMagick isn’t finding data automatically in your form, you can tell ClickMagick explicity where to look for each piece of information.

Open the Campaigns Website Code builder, then in the Custom Website Code builder, click on the Advanced Options menu and choose “Visitor Information.” Click on the tab that says “Form Elements.”
 

 
From here, you can enter the exact element ID, class, or name for the HTML element for each type of information in your form.

If you’re entering an HTML element ID, precede the value with a pound sign: #firstname

If you need to target the element using a class name, precede the class name with a period: .lastname

If you need to specify the element using the “name” of the element, precede the name with an exclamation point: !email

We understand that this is a bit technical, so if you need any help at all, just let us know, and we’ll be happy to take a look at your web pages and tell you exactly what to enter where. Simply contact the Helpdesk.

If you’re able to dynamically insert visitor info into the ClickMagick tracking code you have on any page, you can do that too. Here’s an example …

Say you have a Shopify store, you use the popular Checkify app for your checkout process, and you offer PayPal as a payment option. With this setup you would not be able to capture visitor info from the checkout form since it’s hosted by PayPal and you have no control over that page.

What you can do instead is use dynamic tokens provided by Checkify (and other similar checkout apps) to dynamically insert customer info directly into the clickmagick_cmc object of the tracking code on your “thank you” page visitors are redirected to after paying with PayPal.

Here’s what that might look like …

<script>
    window.clickmagick_cmc = {
        uid: '[USERID]',
        hid: '[HID]',
        cmc_goal: 's',
        cmc_amt:         '{{Checkify Order Amount}}',
        cmc_currency:    '{{Checkify Currency Code}}',
        cmc_ref:         '{{Checkify Order Number}}',
        cmc_firstname:   '{{Checkify First Name}}',
        cmc_lastname:    '{{Checkify Last Name}}',
        cmc_email:       '{{Checkify Email}}',
        cmc_city:        '{{Checkify City}}',
        cmc_postal_code: '{{Checkify Zip Code}}',
        cmc_country:     '{{Checkify Country Code}}',   
    }
</script>
<script src='//cdn.clkmc.com/cmc.js'></script>

This example shows the use of Checkify dynamic tokens, but you’d obviously want to change those to the tokens provided by your checkout app. If you have the technical ability, you can also provide the values via Javascript or any other method that works for you.

There are a few more bits of information you can pass in not included in the example above. They are:

cmc_fullname:      '<data>',
cmc_phone:         '<data>',
cmc_mobile:        '<data>',
cmc_date_of_birth: '<data>',
cmc_gender:        '<data>',
cmc_state_prov:    '<data>',

If you’re able to pass data through to your URLs, you can capture this data in ClickMagick using our cmc_email, cmc_firstname and cmc_lastname parameters. Here are a few examples of how you might do that …


Example 1 – Let’s say you’re using an <iframe> embedded form on your page, so ClickMagick can’t capture your visitor info. In this case, your form platform may offer the option to pass the email address, first name and last name to the thank you page.

On the link to your thank you page, you can add cmc_email=email_goes_here, cmc_firstname=first_name_goes_here and cmc_lastname=last_name_goes_here to pass that data back to ClickMagick.

You will need a Campaigns tracking code on your thank you page for this to work.

The redirect URL to your thank you page might end up looking something like this:

https://yourlandingpage.com/thankyou?cmc_email=john@example.com&cmc_firstname=John&cmc_lastname=Smith

If you’re using a booking or form platform and you can pass this data to your thank you page, but can’t use these custom parameters, see the section below entitled “Custom URL Parameters.”
  

Example 2 – You can also send data from your CRM or autoresponder to the links in your emails using these parameters.

Let’s take a look at an example when using Active Campaign. 

You can pass email, first name and last name using their personalization tags like so:

https://yourlandingpage.com/thankyou?cmc_email=%EMAIL%&cmc_firstname=%FIRSTNAME%&cmc_lastname=%LASTNAME%

The personalization tags you need to use will be different for every autoresponder or CRM, so you’ll need to find what your platform uses to dynamically fill in the subscriber’s email and name.

As long as you have a Campaigns tracking code on the page you’re linking to, this information will be collected and added to the Visitor Profile for each visitor that clicks on the link in your email.


Custom URL Parameters

If you need to specify custom URL parameters, that’s easy to do too.

Open the Campaigns Website Code builder, then in the Custom Website Code builder, click on the Advanced Options menu and choose “Visitor Information.” Click on the tab that says “Custom URL Parameters.”

 

 
For each type of Visitor Information, simply enter the custom parameter name for each piece of information exactly as it will appear in the URL.

For these settings to work, you will need to add the resulting website code to your page.

If you’re an affiliate or someone who’s tracking conversions using Postback URLs, you can pass back a number of valuable pieces of visitor information to ClickMagick in your postback. You can pass back the visitor’s first name, last name, email address, phone, and mobile phone.

Learn how in the article below ...

Can I pass an email and other visitor info to ClickMagick in my postback URL?

If you’re a Clickbank vendor tracking your sales in ClickMagick using an Instant Notification URL (also known as a Postback URL) then you’re in luck – the process is automatic.

ClickMagick will automatically capture all of the visitor info that ClickBank provides.

If you want to start tracking your sales using Clickbank’s Instant Notification URL, follow the article below.

How do I track sales with my affiliate network?

To pass details from your Calendly booking form to ClickMagick, you will need to use a custom thank you page.

To set this up in Calendly, follow these steps:

1. In Calendly, select the event/booking you’d like to edit.

2. Open the “Confirmation Page” section.

3. Set “On confirmation” to “Redirect to an external site” and enter the URL of your custom thank you page in the “Redirect URL” section.

4. Check the box that says “Pass event details to your redirected page”.

 

That’s it! As long as you have a Campaigns click tracking code or conversion tracking code on your custom thank you page, the email, first name, last name and phone number will be collected from Calendly.

This information will be available in the Visitor Profile tool and can be sent back to your ad network using Audience Optimization.

The actual values collected from Calendly are invitee_email, invitee_first_name, invitee_last_name, invitee_full_name and text_reminder_number. This is all collected automatically by ClickMagick on your thank you page.

If you’re using a custom thank you page, passing this information from WebinarJam to your thank you page is automatic.

As long as you have a Campaigns click tracking code or conversion tracking code on your thank you page, the email, first name, last name and phone number will be passed from WebinarJam to ClickMagick automatically.