Cross-device tracking is an excellent way to keep track of potential customers that sign up to your list on one device, but then make the purchase another time on another browser or device.
If you rely on email follow-ups to drive your sales cycle, cross-device tracking is critical to getting the most accurate stats possible to scale your traffic and optimize your business.
This article will show you how to create a custom field in ActiveCampaign that allows you to store a unique visitor ID.
1. In ActiveCampaign, click on Contacts to get into the contacts menu, and then click on “Fields.”
2. Click on “Add Field” in the top right of the page.
3. Add cmc_vid to the field name, leave the other options as is, and click “Add.”
4. Once the field is created, you’ll need to add a default value. To do this, click on the pencil icon next to your newly created field.
5. Add [cmc_vid] to the default value box toward the bottom, leave the rest of the values the same.
And that’s it! You’ve just created a custom field in ActiveCampaign!
Article 820 Last updated: 03/13/2023 11:09:25 AM https://www.clickmagick.com/kb/?article=820