In ClickMagick Campaigns, “untrackable clicks” are exactly what they sound like.

They are untrackable either because they’re from “bots” we might not know about yet, or they’re from a real user who is going out of their way to prevent anyone from tracking them.

You shouldn’t see many of these at all. System-wide they represent less than 1 out of every 1,000 clicks …

But we do separate these from your other clicks, because if a click can’t be tracked it simply shouldn’t be included in calculations for things like your opt-in or conversion rates.

To learn more, please see the articles below:

What are “bots” and why should I care?

How does Campaigns help combat bots and click fraud?

Article 806 Last updated: 09/26/2023 9:34:44 AM
https://www.clickmagick.com/kb/?article=806