Campaigns is a modern tracking solution that utilizes industry-standard UTM parameters added to your URLs, and it’s the simplest and least stressful way to track your entire website or sales funnel.
There are no redirects, and because you use your own URLs there are also no “third-party cookies”, leading to the most accurate tracking possible.
Campaigns were initially built for tracking all your paid ads on all the major ad networks, but you can use them to track any type of traffic you want as long as you’re sending traffic to your own landing page or website.