Knowledge Base      


What is Cross-Device Tracking and how do I use it?


Cross-device tracking refers to the ability to track a visitor’s activity across different devices, and it dramatically increases the accuracy of your stats.

Consider the following scenario – a user clicks on your ad and opts-in to your list on their mobile device, then a week later they read an email from you on their desktop computer, click your link, and ultimately make a purchase.

Without cross-device tracking they would be treated as a new visitor since they originally clicked your ad on a different device, and there would be no way to attribute the sale to the original ad that generated the customer.

ClickMagick Campaigns offers two types of cross-device tracking for users on the Standard and Pro plans ...




As long as you enable capturing of visitor info, ClickMagick will perform email-based cross-device tracking automatically.

This is the same method used by “big” companies like Google and Facebook, and while it’s not 100% accurate it’s pretty close and more than accurate enough for 99% of online marketers.

You can learn more about capturing visitor info at the link below:

What are the different ways to capture visitor info in ClickMagick?

With Automated Cross-Device Tracking, as long as the visitor uses the same email when submitting your opt-in forms and order forms, they will be tracked perfectly, regardless of the different devices they may use.

If they don’t use the same email their entire journey can’t be tracked properly, but this just doesn’t happen enough to warrant setting up Advanced Cross-Device Tracking which is quite technical, just for a tiny increase in accuracy.

The main thing to keep in mind is that even if a few sales here and there can’t be perfectly attributed because a visitor uses different email addresses, it’s not going to affect anything in any meaningful way.

It’s certainly not going to affect your conversion rates, ROAS or other important stats to any degree of statistical significance – which means you really shouldn’t worry about it.

Remember – this is the same method used by Google Ads, Facebook Ads, and every other mainstream analytics app.

With that being said, Advanced Cross-Device Tracking is 100% accurate. You can learn more by switching tabs above.



Advanced Cross-Device Tracking with ClickMagick is 100% accurate. But it’s also the most complex thing you can do with ClickMagick, and it’s simply not needed by 99% of online marketers ...

… because the increase in accuracy over Automated Cross-Device Tracking is very small, it’s quite technical to set up, and the time and effort to implement and use Advanced Cross-Device Tracking is quite high.

Truthfully, it’s a “legacy” system that has been made all but obsolete by Automated Cross-Device Tracking. We’ve only left it in ClickMagick because there are lots of users who set it up when it was the only option.

But to be clear – we do not recommend Advanced Cross-Device Tracking for anyone not already using it.

And we can no longer provide technical support for it.

With that being said, for historical purposes, here’s the instructions for setting it up ...


Step 1 – Create a Custom Field in your Autoresponder

The backbone of your entire cross-device tracking setup is the visitor ID. Without this, none of the following steps will work as they all rely on this value.

You must create a custom field in your autoresponder to capture the visitor ID.

Use the guides below to learn how to create a custom field in your autoresponder:



 
Note: If your autoresponder isn’t listed above, just search “How to create a custom field” in the autoresponder knowledge base or contact their support.



Step 2 – Create the Custom Form

Now that you’ve created the custom field to capture the unique visitor ID, you can create the actual form containing it.

This step is the most important and technical part of cross-device tracking.

Use the guides below to learn how to create a custom form in your autoresponder:


 
Note: If your autoresponder isn’t listed above, search for “How to create a custom form” in the autoresponder knowledge base or contact their support.



When adding the “Thank You page URL”, you might be doing one of three things:
 
1.    If you’re taking people to a page with the conversion tracking code on it, then enter the URL of that page as the “Thank You Page URL”.
 
2.    If you’re taking people straight to the affiliate offer using the raw affiliate link, add the parameter used by the network with [cmc_vid] added to the end of it.

For example, if your ClickBank affiliate link is:

https://youraffiliatelink.clickbank.net

Then the updated URL that you would enter as the “Thank You Page URL” would be:

https://youraffiliatelink.clickbank.net/?tid=[cmc_vid]
 
3.    If you’re taking people straight to the affiliate offer using a tracking link, then enter your tracking link, but add the network parameter and [clickid] to the end of the primary URL.

So if your ClickBank affiliate link looks like this:

https://youraffiliatelink.clickbank.net

Then you would add the Click ID to the end of this link using the ClickBank tid parameter, so your updated primary URL would look like:

https://youraffiliatelink.clickbank.net/?tid=[clickid]

And the tracking link that you would enter as your “Thank You Page URL” would look like this:

https://link-domain.com/special-offer/


Step 3 – Add the Custom Form to Your Page Builder

Now that you have your custom form created, you need to add the custom form to your landing page/funnel builder.

Note that some landing page/funnel builders already have a built-in autoresponder integration, while with others, you will need to use the custom HTML form.

Use the guides below to learn how to add a custom form to your landing page/funnel builder:



If your page builder isn’t listed above, search their knowledge base or contact their support and ask “How to add a custom HTML form”. The solution will be to use the built-in API, an HTML widget, or integrate using a third-party app called Zapier.
 

Step 4 – Use this custom field when sending out emails
Now that you’ve created the form and added it to your landing page/funnel builder, you’re ready to start collecting emails and sending out autoresponders!
 
 
Note: If you’re using tracking links when sending emails, ensure you have a secure custom tracking domain by following this article since we don’t allow the use of generic www.clkmg.com tracking links in emails. If you are not sure how to set up a custom tracking domain, review the article below to learn how:

How do I set up a secure custom tracking domain?


Every new subscriber should get a unique visitor ID assigned to them for the new custom field you created.

You need to be able to populate this field when sending out emails so that if they click on a link from another device, the visitor ID can be tracked back to them.

Use the guides below to learn how to add the custom field’s token to your links when sending emails:



Congratulations!

You have successfully set up Advanced Cross-Device Tracking. ClickMagick will now track the visitor journey with 100% accuracy, regardless of the different devices they may use to interact with your business online.


Article 490 Last updated: 11/26/2024 11:15:49 AM
https://www.clickmagick.com/kb/?article=490