Please note that these settings are analyzed, calculated, or applied once per minute, NOT on every click. You can add up to 10,000 URLs per rotator.
Position
This tells ClickMagick where to position the URL in the list of URLs. One of the most common settings is “1”, which tells ClickMagick to put the URL in the top position to start receiving clicks before any other URL. The other common setting is leaving the “position” blank which tells ClickMagick to put the URL at the end of the list of URLs, giving it the lowest priority of all URLs.
Max Clicks
If specified, this is the maximum number of unique clicks a URL can receive. Once it reaches this amount, it will be automatically paused.
Max Daily Clicks
If specified, this is the maximum number of unique clicks a URL can get per day. The number of daily clicks delivered resets to 0 at midnight in the time zone selected in your User Settings.
Bonus
If specified, this is the percentage of Max Clicks to overdeliver. If Max Clicks is set to 100 and Bonus is set to 10%, the system will send 110 unique clicks.
Min T1
If specified, this is the minimum Tier 1 Traffic Ratio allowed for this URL. For example, say you sell solo ads, and you guarantee your clients at least 80% Tier 1 clicks. Set this to 80, and the system will automatically ensure they get at least an 80% T1 ratio. *See Note at the end
Max T1
If specified, this is the maximum Tier 1 Traffic Ratio allowed for this URL. Combined with the Min T1 setting above, you can achieve the T1 ratios you want for each link with pinpoint accuracy. *See Note at the end
Min Mobile
If specified, this is the minimum amount of mobile traffic this URL will receive on a percentage basis. So if you want a URL to receive at least 30% mobile traffic, you’d enter 30. If you wanted to receive only mobile clicks, you would enter 100. *See Note at the end
Max Mobile
If specified, this is the maximum amount of mobile traffic this URL will receive on a percentage basis. So if you want a URL to receive no more than 30% mobile traffic, you’d enter 30. If you didn’t want to receive any mobile clicks, you would enter 0. *See Note at the end
Weight
When using a Sequential rotator, this allows you to specify that one URL should get more traffic than the others. If you want it to receive 3X as much traffic as the other URLs, you’d select a Weight of 3, for example. This is usually used in conjunction with ad co-ops.
Note: When delivering clicks, minimum and maximum percentages are maintained on a click-by-click basis.
For example, if you have a minimum T1 value of 90% and a click comes through, ClickMagick will balance the T1/non-T1 ratio at 90%. This means that even though a click could be sent to the URL if won’t be if it would throw off the ratio.
Take this real-world example: You’re delivering 1,000 clicks with a 90% minimum T1. That means the URL could accept up to 100 non-T1 clicks. However, if the first 100 clicks were all non-T1 clicks, ClickMagick would not deliver all 100 to the URL because it would throw the 90% ratio too far off.
This is how solo sellers insisted on having it so that a new solo wouldn’t start with 100 non-T1 clicks at the beginning of the delivery. The delivery will be balanced.
If you’re unsure what the difference is between Tier 1, 2, and 3 clicks, you can review this article:
