When bidding on PPC keywords, you may want to track each keyword individually so you analyze each one separately, in order to better optimize your keywords and your ads.

To do this, use the {keyword} or other similar tokens made available by your ad platform. You can learn about all of the available dynamic tokens for the major ad platforms in the article below:

How do I track my ads on the major ad networks?

Generally speaking, you’ll want to set the utm_term parameter in your URL to {keyword} e.g. utm_term={keyword}

When you do this, the {keyword} token will be automatically replaced with the actual keyword by the ad network when someone clicks on your ad. For example, {keyword} might be replaced with buy+blue+widget

Then when it comes to reporting, you can use the Campaigns “UTM Performance Report” to view your Stats By utm_term, which will show all of your stats broken down for each keyword.

 

Article 134 Last updated: 02/10/2024 1:31:08 PM
https://www.clickmagick.com/kb/?article=134